Talk with your fans regularly to see what they want. Pay close attention when folks make postings on your followers and what they want. You can alter your marketing ideas from these posts. Don't forget that your fan base is what they are now.
Know when to post about the business outside of your own facebook page. Posting information on Facebook pages can get your page some attention. Make sure it is the right kind of attention. Only post on other pages if you have something valuable. Do not spam posts.
Make your Facebook's page design is similar to your website's. It will make people with relating it back to your brand. If you make it totally different, this will just confuse your devoted customers.
Avoid posting updates that don't enhance your brand and customers. Only talk about stuff that your subscribers are interested in hearing about. Personal news and updates should be shared using your personal account.
Reach out to the experts in your field by using Facebook. For instance, if your business is landscaping, post that you'd like to talk to some stone experts. Facebook Home. You can also ask manufacturers about technology and post the information you learned on your page.
Don't stray far from the topic at hand when you post on your Facebook page. If you sell toaster waffles, you can talk about changes in tax rates. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your followers.