Be sure you give your brand has its own personality. If you make a bunch of posts that aren't interesting them people will thing your brand. Show some personality, but make sure that you do this while remaining professional at all times.
Look for ways to establish yourself as a leader. Facebook can help you prove yourself to be a leader within your niche. Try to find ways to answer some questions and posting relevant comments in your field. This will expose your brand to lots of new people.
This is a key in social networking sites. Facebook Statuses. Go ahead and inform them about your weekend. Show them what you're doing and provide ideas that can motivate them to buy.
Avoid allowing spam to take over your facebook page overwhelmed with spam. There are some filters that can help you monitor your site all of the time. Any administrator can type in keywords into this tool which will then automatically filter it out.
Be sure people are able to "share" content via your Facebook page. Facebook lives on interacting and share with others. When you take the time to provide valuable information, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
It takes time for your Facebook marketing strategies to be effective and relate to increased sales. You will see the reward from your efforts eventually.
Learn to use your Facebook audience to provide inspiration when you need inspiration! For instance, if you do not know how to go about your marketing, see what your followers think about it. You should have several suggestions in just minutes that are given to you by the people you are marketing.