This is a key in social networking sites. Go ahead and inform them about your weekend. Show them what you're doing and provide ideas that can motivate them to buy.
Custom Audiences will let you gather together all of your followers' email addresses and send specific advertisements just to them. This boosts your conversion ratio and reduce what you spend to develop your campaign.
A great way to convert visitors to your page into followers is by hiding content from those who are not yet fans. If there are parts of your page that are hidden, you can convert many visitors into followers.
Be aware that some people will attempt to derail your Facebook marketing attempts to fail on Facebook. Facebook Home. To stay safe, you must be on top of any comments that people post and remove undesirable contact immediately.
Use a tool that enables you to share your status when your fans are mostly likely to be on facebook. Try out various tools to find one that gives you the features you want.
Encourage users to interact with other fans. Deleting a post or keeping people on topic might offend certain people. Only intervene if the conversation becomes hostile or subject material is offensive.
Don't neglect the audience you already subscribed to your page. You have to respect your audience feels appreciated. This will help them engage themselves in your relationships.