Try using Facebook ads in your business. Regular posts only go so far with promotions of goods and/or services. If you really want to reach more people, ads can help you get them. They don't cost a lot of money and they can pack quite a marketing punch.
Know when to post about your business outside of a personal facebook page. Posting information on other people's Facebook pages can get you a great deal of attention. Make sure you're seeking the right kind of attention you want. Post on other pages when you have something worthwhile to say. Do not spam posts.
Facebook Offers allows you get the word out about a giveaway. You only need to post the offer and then convert it to something known as a Promoted Post on your wall. You can promote it outside your fan base if its a great offer.
Create a variety in your company. You need to remain focused on content that relates to your brand, but you shouldn't only talk about one aspect of it. Look for innovative ways to craft a story.You could solicit and post pictures or asking them a question about what they've just read.
Don't let spammers overtake your Facebook page become overrun with spam. There are built-in filters that can be put into place if you monitor your page. facebook.comFacebook Home. Any administrator can enter keywords using this tool which will then automatically be filtered out.
Set some monthly goals for your Facebook marketing. If you don't meet the goals you have set, look for strategies better suited for use with social media.