Look for opportunities in your field. Facebook is great for building your leadership in specific niches. Try to find ways to answer some questions and posting relevant comments in your niche area. This can help your brand to a lot of new people where you could possibly get more potential fans.
Make your Facebook page design is similar to your website. Facebook Login. This will help people make the connection between your page and your business. If you do things entirely different, this will just confuse your devoted customers.
Be sure people are able to "share" content via your Facebook page. Facebook lives on interacting and share with others. When you take the time to provide valuable information, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Do not share facebook Update tool too frequently. This lets you send messages to be sent to every one of your followers. You should use this when it's most important.This should not be used for simple promotions but as a continuous basis.
Be sure to establish a personality behind your brand. If you make a bunch of posts that aren't interesting them people will associate that with your product is too. Show a bit of personality, but try to make sure you are always professional.
Run some competitions from time to time to get a contest or competition every now and then with the goal of "Likes" on your page. You can offer discounts or something free to a winner after you reach your goal of likes is met. This will gain you more subscribers and help grow your current subscribers a chance to win a prize to review.