Try your best to respond to each and every comment that you receive. This includes those you get in your inbox and the ones that are left on your page. It is not always easy to do so, but users will appreciate the personal touch that this adds.
Don't forget the audience you already subscribed to your page. You have to respect your audience feels appreciated. This will help them engage themselves in your brand and personality.
facebook contests aren't for increasing fans, they can be used to engage fans you already have. Fans that you get from holding the contest usually do not interested in your company. They simply looking for a quick win. Use free items as a reward your clients.
Make sure your Facebook's page design similar to your website's. This will help people to quickly recognize your page and your brand. If they are vastly different from one another, it can be confusing.
You will have to stay on top of the posts to succeed. Facebook.Com. Many owners find it difficult to post continuous updates on their page. Hiring a person to do that will cost money, but it can be worth it.
Facebook Offers is a great tool for running contests or giving away free giveaways to your website. You just need to post the offer and then change it to Promoted Post on your wall. You may find yourself with new followers if you feel it is a great offer.