Know when to post about the business outside of a personal Facebook page. Posting on Facebook profiles that you don't run can get your page gets attention. Make sure it is the attention you want. Only post on another person's profile page if you have something worth saying. Do not ever do spam other pages.
Run some competitions from time to time to get a contest or competition every now and then with the goal of "Likes" on your page. You can offer discounts or something free to a winner after you reach your goal of likes is met. This will gain you more subscribers and help grow your current subscribers a chance to win a prize to review.
You can promote sales while increasing your fan base. Offer coupons or discounts to new and old followers. If you do not extend promotional efforts to new friends, you will likely lose friends as they lose interest.
Don't stop your facebook marketing campaign if you don't see an immediate improvement. Facebook.Com. You must be patient; it takes time to build a strong following and for sales to result from it.
Don't assume Facebook is the best place that people go for social media purposes. This website is a great place to start with, but certain age categories and other demographics like others better. Research your target demographic audience is using the site as much as you think they use.
Always post an answer to any feedback and comments. Ignoring it will give a negative image of your brand. When handled professionally, folks are sure to admire the page and return often.