A fan base is a must before you will want to expand as much as possible.After you have developed a fan base, you are sure to see a big jump in conversion rates.
There are a lot of lessons to learn from. People often know to seek out the best practices, however they hardly look at the worst ones. Facebook Tracking. You also need to know what you should not do.
Don't stray far from the topic at hand when you post on your Facebook page. If you sell toaster waffles, you can talk about changes in tax rates. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your followers.
Don't stop your facebook marketing campaign if you don't see an immediate improvement. You must be patient; it takes time to build a strong following and for sales to result from it.
Encourage users to interact with other fans. Deleting a post or keeping people on topic might offend certain people. Only intervene if the conversation becomes hostile or subject material is offensive.
Facebook Offers allows you get the word out about a giveaway. You only need to post the offer and then convert it to something known as a Promoted Post on your wall. You can promote it outside your fan base if its a great offer.