Your posts should be varied but on one subject. You should stick with your brand, but it is very important to stop repeating the same things. Look for innovative ways to craft a story.You could solicit and post pictures or asking them a question about what they've just read.
There are a lot of lessons to learn from. People often know to seek out the best practices, however they hardly look at the worst ones. You also need to know what you should not do.
Don't send daily sales messages to your fans to make purchases. While you certainly have a goal of increasing profits, people don't want you to beg them to buy something from you. If you think you're pleading with them, they may start to think less of your products and services.
Use the facebook update feature sparingly. This lets you send messages straight to all of your followers. You should use this when it's most important.This should not be used for simple promotions but as a continuous basis.
Consider creating a group rather than just a page. A group allows users to have their own community. You can also use a group and a page in tandem to keep users interested and if it makes sense for your business.
Always know the reason why you have a Facebook page. Facebook Messenger. Don't create a page just because it is the hip thing to do. Do you want to speak to customers. Or do you have one so that your customers can keep in communication with you?